Public Relations, Marketing & Branding

Success Story John Howard Society, Welland

“Several years ago we reinvented ourselves. Our employment division was known as Youth and Community Employment Services. We hired a marketing agency and they developed us as Job Gym.  They completed their services with an entire critical path for us to follow to reintroduce ourselves to the community. They developed and still develop to this day all of our marketing material, logos, giveaways, letterhead, business cards, etc. They keep us current and fresh looking to the public at all times.”

Success Story Job Skills, Keswick

“Several years ago Job Skills hired a marketing consultant to develop a logo and branding strategies for a self-employment program. As part of the process, he also helped us to identify our unique selling proposition, key messages and benefit statements, and developed a marketing strategy designed to increase awareness of the program in the community. The marketing consultant agreed to provide similar services as an in-kind donation as Job Skills was looking to update its own logo to reflect the Agency’s growth and expansion of services.”

Share Your Story

Food For Thought

Some of the most compelling communication campaigns are those that tell real-life stories of people who have been served through community programs. Document your own success stories and use them as much as possible to communicate the value of what you do (your mission). For an even more powerful message, connect the story to the thousands of people in your community that you serve. Use numbers and statistics to back up anecdotes.

Notes from the Field

“We have found involvement in organizations such as the Chamber of Commerce, the Rotary, and sales and marketing groups, has really improved our overall business. All of the business communities know who we are and call on us for their hiring needs. Our job fairs have increased and all our frontline staff are recognized.  We also participate in fundraising golf tournaments, corporate events, etc.  We sponsor many of the
above as well.”

Employment and Education Centre, Brockville

Project PartnersONESTEP OAYEC ACTEW
Special Thanks to Our SponsorsTHE ONTARIO TRILLIUM FOUNDATION EMPLOYMENT ONTARIO