Success Story Partners to Employment, Stratford

“We host a 2 day Annual Visioning Retreat for the Board members at “a very nice” location (which we get at not for profit rates). We choose a topic that we want to focus on for the next year and the Board sets goals around the topic (the staff then develop and implement strategies to achieve the goals, which are reported back to the Board). The Board members have a chance to get to know one another better (developing trusting relationships). We have very long term committed Board members with the ability to dream. Our agency was started 12 years ago with a 16,000 budget and now has a $750,000 budget.”

Food For Thought

Like in every path, planning is critical. As the old saying goes: “If you fail to plan, you should plan to fail.”

You must never undertake communication activities, whether they be media relations, advertising new service offerings, promotions, or e-bulletins, without having a well thought through strategic communications plan.

You need to do your market research, understand your brand identity, have thoroughly tested messaging, and well-designed communications messages.

Communications Planning (pdf)

Project PartnersONESTEP OAYEC ACTEW
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