Success Story John Howard Society, Welland

“Several years ago we reinvented ourselves. Our employment division was known as Youth and Community Employment Services. We hired a marketing agency and they developed us as Job Gym.  They completed their services with an entire critical path for us to follow to reintroduce ourselves to the community. They developed and still develop to this day all of our marketing material, logos, giveaways, letterhead, business cards, etc. They keep us current and fresh looking to the public at all times.”

Food For Thought

Like in every path, planning is critical. As the old saying goes: “If you fail to plan, you should plan to fail.”

You must never undertake communication activities, whether they be media relations, advertising new service offerings, promotions, or e-bulletins, without having a well thought through strategic communications plan.

You need to do your market research, understand your brand identity, have thoroughly tested messaging, and well-designed communications messages.

Communications Planning (pdf)

Project PartnersONESTEP OAYEC ACTEW
Special Thanks to Our SponsorsTHE ONTARIO TRILLIUM FOUNDATION EMPLOYMENT ONTARIO