Diversifying Revenue Streams Through Innovative Program Development or Social Purpose Enterprise

Success Story Youth Opportunities Unlimited (YOU), London

“Our agency developed its first social enterprise at a time when it was winding down its involvement in a large job placement program and handing delivery of that program to a local partner. The agency recognized that it was losing direct access to local businesses and losing control over how its clients were gaining access to the labour market. The challenge facing the agency was to develop a service for business that would allow its clientele to participate directly and gain employment through some of the networking with business customers. The organization created a recycling service targeted to small business and implemented primarily by youth. Through working in the business, the clients gain a hands-on work experience at industry standards and develop networking, sales and other “soft skills”. The program has leveraged increased awareness and support for the agency through the business customers and new partners as well as increasing earned revenues for the agency.”

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Food For Thought

In the process of integrating programs, it is crucial to be aware of the capacity of staff and resources to handle increased and diverse responsibilities.  There is a point where the efficiencies and effectiveness of program integration is nullified by over-extension of resources and the overwhelming of staff. A commitment to ongoing monitoring and program evaluation is necessary, and it is also important to encourage and respond to staff input and have them directly involved in program design. The primary driver of program design must be quality and impact of programs, not cost savings.

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