Public Relations, Marketing & Branding

Lesson Learned Guiding Principles

  • Public relations require a planned, proactive, strategic approach.  It is important to take the time to develop Marketing/Communication strategies – long and short term, program specific and agency wide. This “roadmap” will focus your efforts on communicating who you are, what you can do, and how you can do it by establishing activities, responsibilities, timelines and a budget…

Lesson Learned Key Success Factors in Public Relations, Marketing, Branding

  • Do market research to understand your target — who they are and what they want — and craft powerful and engaging messaging accordingly. Don’t think about what resonates with you – rather, think about your market segment. Plan what kind of tactics you will use and track the impact of your communications…

Lesson Learned Tips on Internal Messaging

  • Share information with all staff on a consistent, regular basis. Consistent, regular messaging needs to be communicated to all staff, in order to ensure that all staff members are on the “same page” with the same information about your agency’s current status and future plans, programming information etc…

Food For Thought

Like in every path, planning is critical. As the old saying goes: “If you fail to plan, you should plan to fail.”

You must never undertake communication activities, whether they be media relations, advertising new service offerings, promotions, or e-bulletins, without having a well thought through strategic communications plan.

You need to do your market research, understand your brand identity, have thoroughly tested messaging, and well-designed communications messages.

Communications Planning (pdf)

Notes from the Field

“We have found involvement in organizations such as the Chamber of Commerce, the Rotary, and sales and marketing groups, has really improved our overall business. All of the business communities know who we are and call on us for their hiring needs. Our job fairs have increased and all our frontline staff are recognized.  We also participate in fundraising golf tournaments, corporate events, etc.  We sponsor many of the
above as well.”

Employment and Education Centre, Brockville

Project PartnersONESTEP OAYEC ACTEW
Special Thanks to Our SponsorsTHE ONTARIO TRILLIUM FOUNDATION EMPLOYMENT ONTARIO