Lessons Learned Guiding Principles

• Your website is more than just information about your agency or organization. It is the image of your organization online. It is the platform through which you can communicate with your audience.

• Think strategically about your web presence. How can you utilize the web to achieve your organizational goals? Example: on-line volunteer recruitment/management; establish an effective communications strategy; on-line fundraising; program monitoring and resulting gathering through surveys and feedback.

“Web 2.0” provides an improved form of the World Wide Web, with technologies such as weblogs, Social bookmarking, wikis, podcasts, RSS feeds and other forms of many-to-many publishing. It is the second-generation of web-based services and refers to the transition of websites from isolated information silos to sources of content and functionality.”
http://en.wikipedia.org/wiki/Web_2