Lessons Learned Guiding Principles

  • Public relations require a planned, proactive, strategic approach.  It is important to take the time to develop Marketing/Communication strategies – long and short term, program specific and agency wide. This “roadmap” will focus your efforts on communicating who you are, what you can do, and how you can do it by establishing activities, responsibilities, timelines and a budget.

  • Marketing is NOT a one-shot activity. “Out of sight, out of mind” is a marketing reality.

  • Contrary to popular opinion, there is a difference between advertising, marketing, promotion and public relations and what approach you need and when. These terms are often used interchangeably but to maximize your outreach, understand what you want to accomplish and develop tactics accordingly.


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Food For Thought

Programs are not funded or delivered in a vacuum.  Legislation, public policy, public perception and attitude, media coverage, political process and political will, funding priorities, and the availability of funds, are just some of the systemic factors that play a role in determining which programs are funded, the extent to which they are funded, and to some degree, how they are allowed to function.  It is important to “be in the loop” in any decision-influencing or decision-making process. 

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