Lessons Learned Guiding Points

  • Strategic planning is multi-faceted; being reflective, present-oriented, future-oriented, as well as action-oriented all at the same time.

  • Good strategic planning facilitates good governance, financial management, and program effectiveness.

  • To feel a sense of pride and “ownership”, everyone (staff, management, Board) must feel they contributed to the plan and their voices are reflected in it. The strategic plan is the AGENCY’s plan (not just a Board, staff or management plan).

  • Consultants may be a good resource but remember: consultants don’t drive the strategic planning process, you do.  Typically, consultants conduct interviews with key informants, carry out focus groups and surveys and facilitate a one or two day strategic planning session.  They may also write up the results of the session, reflecting the direction YOU set.

  • The more you’re involved, the more the strategic plan is ‘owned’ by your organization. A strategic plan will lay out the organizational plan for the next several years. Don’t be ‘hands off’ in this process.  If you use consultants give them a framework – this is who we are, this is where we want to go, and this is what we think we need to get there. The consultant can then help fill in the middle piece to determine how to get there.


Food For Thought

Some of the most compelling communication campaigns are those that tell real-life stories of people who have been served through community programs. Document your own success stories and use them as much as possible to communicate the value of what you do (your mission). For an even more powerful message, connect the story to the thousands of people in your community that you serve. Use numbers and statistics to back up anecdotes.

Project PartnersONESTEP OAYEC ACTEW
Special Thanks to Our SponsorsTHE ONTARIO TRILLIUM FOUNDATION EMPLOYMENT ONTARIO