Diversifying Revenue Streams Through Innovative Program Development or Social Purpose Enterprise

Lessons Learned Tips on Organizational Groundwork for Program Innovation

  • The ED must be prepared to be a strong leader to act in a timely fashion, to be opportunistic, to consult Board and staff, and to motivate the team through uncertainty.

  • Ensure staff who are (or will be) delivering the program are part of the planning process…

  • The ED must be prepared to be a strong leader to act in a timely fashion, to be opportunistic, to consult Board and staff, and to motivate the team through uncertainty.

  • Ensure staff who are (or will be) delivering the program are part of the planning process.

  • Make sure that you have a change management plan in place. A communication plan is a critical component of it.

  • Review with your existing staff their qualifications beyond the necessary requirements for the job within your organization.  Identify if there is a service or program that could be developed from your employees’ qualifications and whether they are willing to undertake new responsibilities.  This allows you to utilize existing staff, resources and credentials and therefore is at minimum cost to the organization.

  • Foster a workplace where everyone is always looking for opportunities to ensure you are always serving your community the best that you can.

  • Seek talent from outside your usual circles – which could mean people who have never worked in a non-profit environment.

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Food For Thought

In the process of integrating programs, it is crucial to be aware of the capacity of staff and resources to handle increased and diverse responsibilities.  There is a point where the efficiencies and effectiveness of program integration is nullified by over-extension of resources and the overwhelming of staff. A commitment to ongoing monitoring and program evaluation is necessary, and it is also important to encourage and respond to staff input and have them directly involved in program design. The primary driver of program design must be quality and impact of programs, not cost savings.

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