Strategic Planning

Lessons Learned Guiding Points

  • Strategic planning is multi-faceted; being reflective, present-oriented, future-oriented, as well as action-oriented all at the same time.

  • Good strategic planning facilitates good governance, financial management, and program effectiveness. 

  • To feel a sense of pride and “ownership”, everyone (staff, management, Board) must feel they contributed to the plan and their voices are reflected in it. The strategic plan is the AGENCY’s plan (not just a Board, staff or management plan).


    • Strategic planning is multi-faceted; being reflective, present-oriented, future-oriented, as well as action-oriented all at the same time.

    • Good strategic planning facilitates good governance, financial management, and program effectiveness.

    • To feel a sense of pride and “ownership”, everyone (staff, management, Board) must feel they contributed to the plan and their voices are reflected in it. The strategic plan is the AGENCY’s plan (not just a Board, staff or management plan).

    • Consultants may be a good resource but remember: consultants don’t drive the strategic planning process, you do.  Typically, consultants conduct interviews with key informants, carry out focus groups and surveys and facilitate a one or two day strategic planning session.  They may also write up the results of the session, reflecting the direction YOU set.

    • The more you’re involved, the more the strategic plan is ‘owned’ by your organization. A strategic plan will lay out the organizational plan for the next several years. Don’t be ‘hands off’ in this process.  If you use consultants give them a framework – this is who we are, this is where we want to go, and this is what we think we need to get there. The consultant can then help fill in the middle piece to determine how to get there.


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Food For Thought

Research on financial vibrancy shows that in financially vibrant organizations the understanding of who “everyone” was got much bigger.  Financially vibrant organizations think about planning not just with themselves (i.e., the standard group of inside players), but with a host of other players.  In other words, they are able to think in very broad terms about who their stakeholders are. 

One of the things this means is: if you work with the same stakeholders all the time, you likely have access to the usual pots of resources. It is only when you discover how to find common ground with new partners – i.e., new stakeholders – that you are likely to uncover unusual (and new) sources of revenue.

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